At the beginning of summer, Japan is enveloped by the rainy season known as TSUYU (梅雨), which literally means “plum rain,” as it coincides with the ripening of plums.

TSUYU is a brand seemingly born from the most delicate dreams — of flowers, herbs, poetry, and Asian culture. Each fragrance is an emotional story, an impulse to listen inward and indulge in quiet pleasure.

We aim to capture fleeting states and subtle emotions through scent, drawing inspiration from the concept of nagori — the lingering beauty of something that has already passed but still echoes in memory and feeling.

TSUYU fragrances are created with great attention to composition, nuance, and ingredient quality, and are produced in limited editions.

We value thoughtful partnerships and welcome collaboration with distributors, concept stores, and investors who resonate with our philosophy and aesthetic.